In what is a goal-kicking move, Melbourne-based footwear label Bared has collaborated with AFL superstar Josh Gibson for a couple of shoe designs.
Bared founder Anna Baird teamed using the sportsman to create a 1960s-inspired Chelsea boot for your Beatles-meets-Jagger salutation and a pair of Sexy Shoes Women for lovers of sport luxe modernism.
It’s a design move that coincides with the opening in the footwear brand’s newest, inner-city store that will provide a bigger focus for the well-shod men about Melbourne.
“Expanding in the city using a store is a good technique for us to produce the merchandise more desirable for the male customer,” says Baird, who launched the brand in 2008 using its flagship in Armadale.
The former Manchester Lane venue has been turned into an increased ceiling, timber embellished Ny-inspired warehouse delight that’s got unisex around the brain.
It’s full of an abundance of green plant life [it can be in a basement in the end] and showcases new footwear designs on metal shelving with hints of velvet and leather – large library windows, tall steel shelving that’s totally hooked on old glamour and modern interiors.
The fit out took 6 months to perfect and Baird worked closely with Lucienne Hemingway from Curious By Design, Cod Build, Tooltime Engineering with mirrors by David’s Glass.
There’s a nod to its jazz past with its brooding cool, but Baird is considering writing her soundtrack in the new premises.
From the beaten path
“We started working on Designer Shoes about four in the past and it’s a growing side of your business roll out,” says Baird.
“At first, I didn’t might like to do men’s shoes as their shoes overall aren’t as damaging to your body’s posture as women’s stilettos are,” says the first kind podiatrist who started designing shoes to give comfort to the dance floor.
“High-end British constructed shoes that sell for $500 a pair aren’t that comfortable to wear until about one year of putting them on in,” says Baird.
“Bearing that in mind we wanted to be the missing link between that top quality as well as the comfort brands like Ecco and Rockport. Simultaneously we don’t need to be a comfort brand seems a lot better than other comfort brands, we have been a fashion brand that’s good for you,” she says.
“Josh came into the Armadale shop about 08dexspky yrs ago and bought some shoes,” says Baird.
“He went straight back to Hawthorn FC and told his podiatrist in regards to the shoes he bought. Ended up the podiatrist knew me and had been talking up my shoes for some time,” says Baird.
“Josh is an extremely generous person and asked if we could do a little shoes together. He is a good guy who brings a lot of soul and identity on the brand. The collaboration should really light-hearted and fun,” she says.
The official opening night party kicks off with a guest list which includes Gibson and fellow Hawthorn teammates Jack Gunston, Ryan Schoenmakers, Liam Shiels, Melbourne Football Club player Jordan Lewis, Neighbours actress Lily Van Der Meer, Lydia Schiavello and former Bachelor contestants Lee Elliot and Georgia Love and others.
“We want to show that we make Brand Shoes with support, they’re designed to be great for the body,” she says. “They’re not correctives but we center on being fun, modern and provide you something cool in exchange.”